What

Bringing clarity to the clutter by providing expert, on-demand marketing

Leveraging the principles of thought leadership, our vast knowledge of the government market and an ecosystem of industry relationships, Virtual Marketing delivers marketing programs that ensure their clients are successful in marketing and selling to the US Public Sector.

Lou Anne Brossman is a marketing leader with an uncanny knack for seeing the bigger picture. At Juniper Networks she spearheaded cohesive marketing strategies that increased new prospect leads by 500%.

–Tom Kreidler, (former) VP Federal, Juniper Networks

We accomplish this by:

  • Innovative out-of-the-box thinking
  • Results-driven marketing at affordable prices
  • Marketing where you want it when you want it
  • Proven government marketing success
  • Groundbreaking marketing using the principals of thought leadership

Virtual Marketing Consulting and On-Demand Marketing Offerings

  • Where extensive hands-on marketing leadership experience can mean turning your Marketing dollars into sales revenue FAST
    • Hourly, Project or Retainer Based Consulting
  • If you need it now and need help fast, we’ll complete it on-demand – soup to nuts or ala carte!

Thought Leadership Consulting

  • Government Policies and Mandates
  • Small or Large Scale Integrated Marketing

Customer Acquisition and Retention Campaigns

  • Integrated Marketing Campaigns
  • Webcasts
  • Direct Mail
  • HTML E-mail
  • Advertising
  • Creative Call-to-Action
  • Telemarketing

Marketing Training, Workshops and Checklists

  • ABC’s of Government Marketing
  • Government Marketing Assessment
  • Government Marketing How-To Checklists
  • Government Marketing Scorecards

Virtual Marketing Staffing

  • CMO
  • Director of Marketing
  • Marketing Programs Manager
  • Product (Technical) Marketing Manager

Marketing (Budget) Plan Development

  • 3, 6, 9 or 12 Month Planning
  • ROI Measurement

White Paper, Collateral and Presentation Creation

  • Copy Writing, Editing and Publishing

Channel Co-Marketing Programs

  • Partner Marketing
  • Marketing Development Funds (MDF) Utilization

ROI Measurement

  • Management Reporting
  • Web Analytics
  • Email tracking
  • CRM Reports and Dashboards
  • Campaign Analysis
  • Survey Analysis

Event Planning and Execution

  • Tradeshows and Conferences
  • Customized Messaging
  • Seminars
  • Golf Tournaments
  • Charity Events

Product / Services Messaging

  • Product, Services and Solution Messaging
  • Differentiation Analysis
  • Elevator Pitches
  • Mission Statements
  • Competitive Analysis

Public Relations and Analysts Programs

  • Press and Analyst Briefings and Tours
  • Press Releases
  • Speaker Acquisition
  • Media Training
  • Byline Article Placement

Media Communications

  • Website Design and Maintenance
  • Search Engine Optimization
  • Web 2.0
  • Social Networking
  • Video Production
  • Radio Advertising
  • Podcasts

Customer Case Study and Testimonials

  • Informational Interview Management
  • Copy Writing, Editing and Publishing

Survey and Focus Group Development and Execution

  • Industry Surveys on Relevant News Worthy Topics
  • Public Sector Focus Groups for Message and Product Development

Public Sector Market Research

  • Market Intelligence Research
  • List Research and Acquisition
  • Competitive Analysis

CRM Consulting and Training

  • CRM Package Selection
  • Sales and Marketing Close Loop Reporting
  • Assessment and Recommendations
  • Training