immixGroup helps technology companies grow and manage their public sector business.
Provide immixGroup’s strategic enterprise technology clients with federal marketing support to grow their businesses by generating leads and building brand awareness. The challenge for immixGroup was to provide marketing support based on a model that was scalable to meet the needs of the clients on an on-going basis. immixGroup turned to Lou Anne Brossman for a creative and sustainable solution to this challenge.
Launched an integrated marketing campaign on behalf of immixGroup emphasizing an important government Thought Leadership topic – Continuity of Operations Planning (COOP) as its central theme. The campaign focused on detailing the lessons learned from government officials that had successfully leveraged their COOP plans in the face of a catastrophic event. Participating companies including Oracle, Citrix, GoldenGate, Marathon, Network General (now NetScout), Symantec, Secure Computing and Vignette eagerly signed up as sponsors to tout their COOP solutions as part of this integrated thought leadership marketing campaign.
To generate awareness and leads, immixGroup developed a COOP Thought Leadership Foundation document that educated the government audience on relevant technology solutions. This document was part of an integrated mix of direct email, telemarketing, advertising, public relations and a webcast with 1105 Media. The webcast showcased reputable government speakers discussing their lessons learned from the front lines for the benefit of government agencies and departments.
Success Proof Points:
- 537% increase in lead generation over previous quarter
- Over 600 sales leads generated via Webcast registration
- 90% of respondents rated the webcast as “very good” or “excellent”
immixGroup leveraged a scalable model to support its clients with marketing services to grow their businesses. The clients sponsoring the event received an unprecedented number of highly qualified leads and were viewed as thought leaders in regard to COOP. The integrated marketing campaign was extremely successful for all parties involved.